Website Design Tips, Essential Website Design Tips to Improve your Web Design, Update Your Content To Appeal to Your Persona, Ronald Couming discussing the value of, and need to, Update Your Content To Appeal to Your Persona, as tip #14 of this 14 part series, 14 Tips for Improving Your Web Design
Tip # 14. Update Your Content To Appeal to Your Persona
When you’re a company writing copy that you want to want to impress your website visitors with, many of us tend to fall into a dangerous trap.
The content is ‘we’ and ‘our’ focused.
‘We will increase revenue by..”, “Our benefits include…” are just examples of the headers that many uses throughout web pages. Although you may be showcasing the ways your business might help because of how great you and your products are, it’s not going to get the point across.
Strip out the “we’s” and “our’s” and replace them with “you’s” and “your’s”. Your potential customers want you to meet them eye-to-eye, understand the pain points they have, and directly explain how they could be solved.
So rather than a header like ‘Our Case Studies’, try something like ‘Your Potential Success Story’. Or rather than a careers page that focuses how great the company is, filter in some content that explains how applicants futures are important and their ability to define their future working at your business.
This grammatical switch may seem insignificant, but subconsciously it will affect the way customers see your business.
Please click the links below to access all 14 videos in this series, and contact me if you need any assistance
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Ronald E Couming, is an Internet Marketing Expert, and the Founder and CEO of RCS Technology Solutions He is an internationally recognized speaker, accomplished author, Radio Show host, and successful entrepreneur. Ronald‘s passion is helping business owners to ” Have even greater success, ” by creating scalable and sustainable business models, beyond anything they could ever imagine.
He is, and has been, an “Ask the Expert” (for Internet Marketing) at America’s largest trade show for entrepreneurs and small businesses, reaching 14 major US cities and nearly 100,000’s entrepreneurs.
Leveraging his diverse background in Internet marketing, technology, self-development, Leadership, team building and entrepreneurship, he has created an innovative approach to helping businesses, and business owners, achieve extraordinary, sustainable success.
Ronald has taught and helped businesses all across the country on how to achieve even greater success with proven Internet marketing strategies, coupled with analytic metrics.
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Tip # 1. Have a Plan http://bit.ly/2s8vgEd
Tip # 2. Remove the Following From Your Website http://bit.ly/2nGKYkC
Tip # 3. Include Social Share and Follow Buttons http://bit.ly/2nL1cZZ
Tip # 4. Implement Calls-to-Action http://bit.ly/2EgDO0D
Tip # 5. Use the Right Images http://bit.ly/2E1gnsU
Tip # 6. Navigation http://bit.ly/2nIDU72
Tip # 7. Let Your Visitors Scroll on Your Homepage http://bit.ly/2BW1Vga
Tip # 8. Don’t be Afraid of White Space http://bit.ly/2sglr7B
Tip # 9. Mobile Optimization http://bit.ly/2BV0GgZ
Tip # 10. Get Found http://bit.ly/2E4YSZ2
Tip # 11. Never Stop Testing http://bit.ly/2E1hTHz
Tip # 12. Identify Unknown 404’s or Broken Links http://bit.ly/2EkErXm
Tip # 13. Create New or Unique Offerings http://bit.ly/2nE1Zg5
Tip # 14. Update Your Content To Appeal to Your Person http://bit.ly/2GRZG14
Thank you Christine Austin for the article that was used, in part, as a reference